Hasselblad’s $4,600 Medium-Format Zoom Defies Market Logic to Top Japan’s Sales Charts
The Hasselblad XCD 35-100E has unexpectedly claimed the top spot in Yodobashi's latest sales rankings, beating out industry staples from Sony and Nikon.
Tag: Laser Optics
The $4,600 Anomaly: Why a Medium-Format Zoom is Dominating Japan’s Lens Market
In a surprising shift in the Japanese camera market, the Hasselblad XCD 35-100E medium-format zoom has outperformed industry staples from Sony, Canon, and Nikon.
Zeiss Horizon Anamorphic: The End of the External Lens Motor?
Zeiss introduces the Horizon Anamorphic series, featuring built-in focus and iris motors, interchangeable look-tuning elements, and a digital interface for high-end cinema production.
Leica Partners with Ollin to Solve the ‘Fiddly’ Problem of Smartphone Digiscoping
Leica and Ollin introduce a magnetic smartphone adapter for Geovid Pro binoculars, streamlining digiscoping for wildlife and field observation.
Viltrox Slices Premium 35mm Lens in Half to Prove Optical Resilience at Beijing Trade Show
Viltrox conducted a daring PR stunt at the China P&E trade show, slicing its AF 35mm f/1.2 LAB lens lengthwise to demonstrate optical physics and lens construction.
The Convergence of Optics and AI: Why Digitally Integrated Binoculars are Replacing the Telephoto Lens
Explore the shift in wildlife observation as AI-powered binoculars from Swarovski and HikMicro challenge the need for bulky telephoto camera gear.
Ex-SpaceX VP’s New Venture Observable Space Secures $90M and Massive Space Force Contract
Observable Space, led by former SpaceX VP Dan Roelker, secures $90 million in funding and a $94 million Space Force contract to scale laser communications and orbital tracking.