Ferrari’s First EV Gamble: The Luce Breaks Every Rule in the Book
Ferrari debuts the Luce, its first battery-electric vehicle. A four-door, five-seater collaboration with Jony Ive's LoveFrom that pivots from tradition to aero-efficiency.
Ferrari debuts the Luce, its first battery-electric vehicle. A four-door, five-seater collaboration with Jony Ive's LoveFrom that pivots from tradition to aero-efficiency.
Ferrari breaks tradition with the Luce, its first battery-electric vehicle. Designed by Jony Ive's LoveFrom, the Luce prioritizes aero-efficiency and a tactile, analog-inspired interior.