Tag: Hasselblad Camera

Hasselblad’s $8,000 Power Play: X2D II 100C Dethrones Sony A7 V in Japan Sales Charts

By Saran K published June 10, 2026

In a rare market shift, the ultra-premium Hasselblad X2D II 100C medium format camera has reclaimed the top spot in Japan's Yodobashi sales charts, displacing the Sony A7…

Camera

Hasselblad’s $4,600 Medium-Format Zoom Defies Market Logic to Top Japan’s Sales Charts

By Saran K published June 9, 2026

The Hasselblad XCD 35-100E has unexpectedly claimed the top spot in Yodobashi's latest sales rankings, beating out industry staples from Sony and Nikon.

Camera

The $4,600 Anomaly: Why a Medium-Format Zoom is Dominating Japan’s Lens Market

By Saran K published June 8, 2026

In a surprising shift in the Japanese camera market, the Hasselblad XCD 35-100E medium-format zoom has outperformed industry staples from Sony, Canon, and Nikon.