Google is introducing a Search Console toggle allowing publishers to opt out of AI-generated search summaries following pressure from the UK's Competition and Markets Authority.
Under pressure from the UK's CMA, Google is introducing a Search Console toggle allowing publishers to block their content from AI Overviews and generative search features.
Gartner predicts a shift toward Generative Engine Optimization (GEO), signaling a move away from traditional SEO as AI search changes how brands get discovered.
Google is introducing Preferred Sources, allowing users to prioritize specific publishers like the BBC in search results to counteract AI-generated summaries.
Google is integrating Gemini into Search ads, introducing AI-powered product explainers, conversational lead agents, and expanded Direct Offers to change how users shop.
Google is testing new conversational ad formats and 'independent AI explainers' within its AI Mode search results to monetize Gemini's conversational interface.